The lifeblood of any business, whether it be big or small, is a healthy customer base. But, customers do not grow on trees, and the only way to create a steady flow of clients is to engage in marketing activities.
That said, not all marketing products are created with the same level of excellence. Practically speaking, this means that small businesses will want to make use of the most effective and efficient marketing products that they can get their hands on. This article will take a closer look as this subject and will help to educate our readers by providing a list of 8 marketing products that every small business should use.
1. KNOW YOUR MARKETING CHANNELS
Businesses that are looking for easy ways to expand their reach should definitely make use of online marketing channels. First, marketers will want to identify which channels their target market uses most often. These can include Facebook, Twitter, or various search engines. In many cases, all three will be in use. By knowing where to focus energy, firms can get moving more quickly on best practices and implementation.
2. BE SURE TO REGULARLY UPDATE CONTENT
Modern search engines will give preference to newer content over older content. Because of this, updating web content regularly will go a long way towards enhancing search optimization. Subjects that are commonly used by marketers include company news, company Q&A, responses to industry news, and introducing visitors to the overall industry.
3. CREATE LINKS TO YOUR PAGES WHENEVER POSSIBLE
Marketers should be sure to use every possible electronic communication mode to create links back to pages on the business website. These could include emails, press releases, Facebook posts, tweets, and any other kind of e-communication that emerges from the office. Making use of such a wide variety of sources will greatly aid in increasing the visibility of the business.
4. WRITE USEFUL ARTICLES
One of the most underrated yet effective ways attracting a lot of traffic to website is to provide readers with useful articles on specific subjects. Ideally, the articles would focus on topics that have relevance to the website. For example, a car parts website might have a blog focusing on car repair tips. Readers would visit the website seeking answers to common car problems, read the articles, and in many cases will buy the products that they need from that website.
5. HARNESS THE POWER OF FREE GIFTS
In some situations, giving website visitors free items of value can create several marketing opportunities in the process. Extending the example of the car parts website from the last tip, the business owners could decide to provide readers with free e-books with detailed information on specific car repairs. Readers would provide an email address in exchange for the book, and sooner than later the website owners would have a sizable email mailing list. It would then be possible to periodically send targeted messages and advertisements to these valued customers, creating a new income stream.
6. OFFER GIFTS FOR REFERRALS
In traditional marketing, referrals have always been a great way to easily generate additional sales opportunities from a single contact. This principle works just as well on the Internet. Internet businesses have been known to offer visitors cash or free merchandise if one of their referrals makes a purchase. This is a tried and true method that rarely fails to pay off.
7. USE GUARANTEES
Businesses that have been experiencing slow online sale can often turn the tables on the situation by offering visitors to their website guarantees for the products or services that they provide. By offering no-obligation money back guarantees, the pressure is taken off customers and many will end up at least trying the products out.
8. USE NEWSLETTERS
Website and managers can use newsletters to keep in constant contact with their best customers. Newsletters that are sent out electronically can contain information about upcoming events, sales, and may even contain coupons. The options are endless.
Marketing is the engine that will keep pumping customers through the doors of businesses. Marketers that apply the techniques outlined in this article will soon see traffic to their websites soar, and their profits along with it.